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How a Winery Operates

Initiated by Duckhorn Wine Company founder, Dan Duckhorn, this archival series on How a Winery Operates seeks to explain, in straightforward detail, the business-side of the wine industry. Although passion is a definite pre-requisite in the winegrowing community, understanding the finance and business aspects will hopefully further explain the challenges that face vintners in the Napa Valley and throughout the world.

It is our philosophy that there are no secrets to operating a winery, only different styles. We hope the following articles will give explanation to our operations, goals, and aspirations.