Decoy
The Everyday Wine for the Well-Informed
Since the inaugural vintage of our Decoy Napa Valley Red Wine more than 20 years ago, Decoy has taken an important place in the Duckhorn Wine Company family of wines. With a reputation for delivering great quality at a remarkable price, Decoy has established a loyal following for its distinctive style, which emphasizes ready-upon-release wines that are capable of expressing their full charm and complexity in their youth. Building on this foundation, Decoy has evolved from being a single wine that supported the Duckhorn Vineyards brand to being a supporting brand for the entire Duckhorn Wine Company portfolio. Today, in addition to the Decoy Red, the Decoy lineup includes a Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir and Sauvignon Blanc—all of which are appellation-designated, and highlight Decoy’s commitment to producing attractively priced wines made from exceptional vineyard sources.
Because of Duckhorn Wine Company’s unique structure, Decoy benefits from the talent, experience and expertise of all of our winemakers, each of whom has a unique area of specialization. Bill Nancarrow, our executive winemaker – Napa Valley, oversees the crafting of Decoy’s Bordeaux varietal wines. Paraduxx Winemaker David Marchesi oversees Decoy Zinfandel. Goldeneye Winemaker Zach Rasmuson works alongside Migration Winemaker Neil Bernardi to produce Decoy Pinot Noir.
Like all the grapes used to make wines in the Duckhorn Wine Company portfolio, fruit for the Decoy program comes from a mix of Estate vineyards and top independent growers (primarily located in the Napa and Anderson valleys). Decisions about which lots are used in Decoy are not made until well into the winemaking process. As a result, Decoy’s grapes receive the same meticulous care in the vineyard, and the same small-lot attention to detail in the winery (including hand-sorting, the use of the finest coopers and French oak, and a commitment to artful blending).